Troubled actress Lindsay Lohan may not be getting the plum film roles anymore, but she might bring in millions in a lawsuit over a widely viewed television ad.
Lohan, 23, has sued online brokerage E-Trade for $100 million alleging that a company ad in which a baby named Lindsay is referred to as a "milkaholic" violated her rights, according to the New York Post Tuesday.
The ad debuted during the Super Bowl in February and featured a baby boy apologising to his girlfriend for standing her up because he was too busy trading shares. "And that milkaholic Lindsay wasn`t over?" the baby girl asks before another baby girl pops into the screen saying, "Milk-a-whaaat?" It was the latest in a series of ads featuring the babies in a bid to show the ease of the online trading system.
In the lawsuit filed Monday, Lohan`s lawyer said the ad was a clear reference to her client, who has a dismal record of substance abuse.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Lohan`s lawyer, Stephanie Ovadia, said in a statement. "They`re using her name as a parody of her life. Why didn`t they use the name Susan? This is a subliminal message. Everybody`s talking about it and saying it`s Lindsay Lohan."
A statement from the ad agency that produced the commercial denied that it was referring to Lohan, and said they "just used a popular baby name that happened to be the name of someone on the account team".
