King Khan is seen busy flying high lately and the latest project to come under his wings is Shopper Stop’s ‘Start Something New’.
An event was held to announce the tie-up between SRK and Shopper Stop at the ITC Grand Maratha hotel in Mumbai. SRK looked cool in a linen suit; the star had earlier associated himself with Shopper Stop for his ‘Om Shanti Om’ and now, the retail chain has roped in King Khan for his star power as they are the process of expanding from their existing 25 to 50 stores in the next 3 years.


