The election heat is on and so is the summer heat. If it is summer then no doubt the competition between the cola giants Pepsi and Coca Cola also has to hot up. In the heat of this competition Pepsi has released its ads using Ramcharan as its brand ambassador. And Thumbs Up had Mahesh Babu as the brand ambassador.
One was tempted to compare the ads and felt that the Thumbs up ad using Mahesh Babu beat the Pepsi ad with Ramcharan hands down. The Pepsi ad just tried to use the dancing prowess of the young actor to impress upon the consumers where as the Thumbs ad has verve and uses Mahesh’s star power to the fullest. There is adrenaline pumping in the ad and surely it’s a more action oriented and lively ad.If consumers were to identify themselves with their icons and buy cola then surely Mahesh will end up selling more cola than Ramcharan!!
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